A New Way to Communicate:
The Dynamic Publication
No matter what your message is, PROEDI DYNAMIC PUBLICATION (PDP) will get it out more effectively, using the same format (platform) that readers are already used to. PDP falls under the umbrella of what is known as “rich media;” multi-media, interactive communication that encourages readers to engage with the content.
A structured format
A content selected by the authors
Quality in-depth information
Immediate, widespread communications
Infinite customization options
What is PDP?
PDP takes the structured, linear forms of communication that we are all familiar with, such as books, magazines, catalogues and brochures, and gives them an exciting interactive component to improve and enrich the reader’s experience. Traditional layouts release content to readers, such as text and images, in a linear fashion from beginning to end. This is done through a delivery sequence that has been created by an author or editor. PDP has incorporated this linear structure and taken it a step further, enhancing the delivery of information with the interactive capabilities of digital communication. This means that previously static media formats can now avail themselves of the digital era through the use of films, animation, picture galleries and graphic effects to grab attention. In addition to offering hypertext links to notes it also provides all sorts of in-depth information.
A PDP is a combination of a traditional publication and online communication
How can I ‘read’ a PDP?
To read a PDP, all you need is a device with internet capabilities, such as a smartphone, tablet or computer. In Italy alone, 41.5 million people between the ages of 11 and 74 regularly access the Internet, while an estimated 3.5 billion across the globe, almost half of the world’s population, are Internet users. The PDP opens with Adobe Reader®, a free software usually found on most devices. PDP is formatted as a PDF (Portable Document Format), a highly compatible file format and the most reliable on the global digital market. This means that there will be little variation, if any, in the way that fonts, images and document layouts are viewed.
What are the economic benefits of PDP?
PDP enjoys typical online advantages
Once the document has been created, there are basically no reproduction costs. There are infinite customization options. You will have immediate, widespread distribution of your content at almost no cost.
How is this different from traditional web communication, such as an internet site?
The human brain is used to receiving information in a deliberate and sequential format. Unfortunately, this kind of familiar structure that helps us digest information is painfully absent in traditional web communication. Even the best-designed websites offer no clear way to deliver a coherent message; users are free to navigate according to their impulses, which creates a potentially confusing and frustrating experience. The anxiety of missing something important amongst a seemingly infinite number of choices is highly distressing to the user. This is a common outcome when Internet content is structured by ‘technicians’ rather than ‘editorial experts’.